Make AI work for marketing teams: Automate tasks and build AI agents
A 90-minute live workshop on using AI with real marketing use cases to boost productivity and automate processes.
Our instructors have worked and studied in companies and colleges like
Workshop overview
Why should you join this free live workshop?
This is not a watch-and-forget video course. This is a live, hands-on workshop and training. During this 90-minute live class, you will learn about and create AI agents and automations directly in an easy-to-use AI platform. You will be able to apply the learnings in your marketing job from day 1.
Okay, so what’s really included?
- Full 90-minute live workshop: The instructor will introduce you to an AI platform and guide you to build automation and agents for marketing use cases.
- How to get started: There are so many AI tools out there; you will learn how to choose a good AI platform for your marketing department.
- How to use AI in everyday work: You will learn use cases of improving productivity.
- How to automate tasks with agents: You will learn real use cases on how to use specific AI agents for your work.
- Building session: You will have the opportunity to build your own, no-code AI agents in an AI platform during the workshop (voluntary basis).
Session 01
AI Readiness: Where Your Marketing Team Stands
Topics covered:
• What “AI-ready” actually means for marketing teams
• Where most teams fail: using tools without systems
• AI readiness across 5 key areas:
— strategy
— workflow
— team adoption
— reporting
— decision-making
• Identifying your biggest manual bottlenecks
• Choosing the right AI platform for your marketing team
Session 02
Practical AI Workflows for Daily Marketing Operations
Topics covered:
• Getting your team onboarded in an AI platform and being secure
• Preparing resources, knowledge bases, and planning for what you want to automate
• Use cases: We will go through 2 specific examples of marketing tasks that can be automated and build the agents from scratch
• Use cases: We will try 2 pre-built agent templates to automate some tasks
Live Exercise:
• Build one real marketing workflow using AI